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Set Up Brands

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Why brand setup matters

• It controls what counts as a mention.
• It determines competitor comparisons in ranking and actions.
• It affects source gap analysis and opportunity scoring.

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Add your brand set

1. Open Project → Brands.
2. Confirm your own brand is enabled.
3. Add direct competitors.
4. Review suggested brands and accept only relevant ones.

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Naming rules

• Use the canonical brand name.
• Avoid extra geography qualifiers unless needed.
• Add aliases for well-known abbreviations or spelling variants.

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Suggested brand workflow

• Accept when the brand is truly in your competitive set.
• Reject when detection is noisy or irrelevant.
• Re-run review weekly during the first month.

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Quality checks

• Remove duplicates.
• Validate aliases are not too broad.
• Confirm your own brand is not merged with another entity.

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Best-practice competitor count