Position
Position reflects where your brand tends to appear when multiple brands are present in a response.How to interpret
- Lower average position is generally better.
- Position should be read together with visibility and sentiment.
Why position matters
- Top placements are usually more likely to be remembered.
- Position trend shifts can signal changes in authority or relevance.
Analysis workflow
- Track position trend for your top prompts.
- Compare against direct competitors.
- Validate source patterns when position changes.
Common pitfalls
- Interpreting position without checking mention volume.
- Comparing positions across mismatched prompt sets.