Visibility
Visibility shows how frequently a brand is mentioned across tracked AI responses.Conceptual formula
visibility = responses mentioning brand / total tracked responses
Why it matters
- Measures discoverability in AI conversations.
- Shows whether your brand enters relevant answers consistently.
- Serves as a primary trend signal for market presence.
How to use visibility correctly
- Compare against competitors with the same filters.
- Review by topic to identify strong and weak areas.
- Validate changes with source and chat analysis.
Common misreads
- High visibility does not always mean positive framing.
- Short windows can create noisy fluctuations.