Sentiment
Sentiment captures whether brand mentions are generally positive, neutral, or negative.What sentiment tells you
- quality of brand framing
- confidence and recommendation tone
- reputation movement in AI narratives
Why sentiment matters
- High visibility with weak sentiment can hurt conversion quality.
- Improving sentiment often improves trust and recommendation strength.
How to analyze sentiment
- Look at trend movement, not one day.
- Review chat details for context.
- Check if source quality changed in the same period.
Common pitfalls
- Treating sentiment as a standalone KPI.
- Ignoring model-specific differences in tone.