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Chats

Chat-level analysis explains why aggregate metrics move.

Where to inspect chats

  • Overview → Recent chats
  • Prompt detail pages in the Prompts section

What to inspect in a chat

  • model/provider used
  • prompt text
  • mentioned brands and relative position
  • source links and domains used
  • response framing around your brand

Why this matters

  • You can catch context errors hidden by averages.
  • You can identify recurring phrasing patterns.
  • You can map source influence to mention quality.
  • Spot-check daily for high-priority prompts.
  • Run deeper weekly reviews for major topics.

Common findings

  • One model shifts tone before others.
  • Same prompt can produce different source mixes by model.
  • Mentions may exist without strong recommendation language.