Sources
Sources analysis is where strategy becomes actionable.Views in Sources
- Domains: domain-level influence patterns.
- URLs: page-level opportunity and gap inspection.
Core source workflow
- Start in Domains to identify trusted ecosystems.
- Drill into URLs for page-level patterns.
- Use filters to isolate model, topic, and tag slices.
- Move priority opportunities into Actions.
Gap analysis
Use gap analysis to find places where competitor presence outperforms yours.Useful filters and controls
- domain type
- URL type
- search
- model and topic filters
- date range and tags
Export and collaboration
Both domain and URL tables can be exported to CSV for collaboration with content, SEO, and PR teams.Opportunity patterns to prioritize
- domains with high usage and low own-brand presence
- URLs where competitors are mentioned repeatedly
- recurring domain types aligned with your growth goals