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Ranking

Ranking gives you a competitor view in one table.

Metrics shown

  • Visibility
  • Share of Voice (SOV)
  • Sentiment
  • Position
  • Mentions

How to analyze ranking data

  1. Sort by visibility to see overall presence leaders.
  2. Compare SOV against visibility for concentration effects.
  3. Check sentiment and position to validate quality of mentions.
  4. Track mention count changes for volatility.

Practical use cases

  • Detect competitor acceleration early.
  • Validate whether campaign work changes AI mention quality.
  • Separate “high volume” from “high authority” performance.

Analysis pitfalls

  • Comparing two periods with different filters.
  • Overreacting to short windows with low data density.
  • Reading one metric in isolation.