Documentation Index
Fetch the complete documentation index at: https://docs.texta.ai/llms.txt
Use this file to discover all available pages before exploring further.
Share Of Voice
Share of Voice (SOV) measures your mention share relative to other tracked brands.Conceptual formula
SOV = your brand mentions / all tracked brand mentions
Visibility vs SOV
- Visibility: “How often are we present?”
- SOV: “How much of the conversation do we own?”
Why SOV matters
- Detects competitive pressure quickly.
- Reveals whether growth is keeping pace with the market.
- Supports strategic prioritization by topic and model.
Good analysis practice
- Pair SOV with visibility and position.
- Compare SOV movement across key topics.
- Confirm with source-level evidence.