> ## Documentation Index
> Fetch the complete documentation index at: https://docs.texta.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up Brands

> Configure your own brand and competitors so comparisons stay accurate.

# Set Up Brands

Brands define who appears in your benchmark set.

## Why brand setup matters

* It controls what counts as a mention.
* It determines competitor comparisons in ranking and actions.
* It affects source gap analysis and opportunity scoring.

## Add your brand set

1. Open **Project → Brands**.
2. Confirm your own brand is enabled.
3. Add direct competitors.
4. Review suggested brands and accept only relevant ones.

## Naming rules

* Use the canonical brand name.
* Avoid extra geography qualifiers unless needed.
* Add aliases for well-known abbreviations or spelling variants.

## Suggested brand workflow

* **Accept** when the brand is truly in your competitive set.
* **Reject** when detection is noisy or irrelevant.
* Re-run review weekly during the first month.

## Quality checks

* Remove duplicates.
* Validate aliases are not too broad.
* Confirm your own brand is not merged with another entity.

## Best-practice competitor count

Start with 3 to 8 strong competitors. Expand later when your process is stable.