> ## Documentation Index
> Fetch the complete documentation index at: https://docs.texta.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Share Of Voice

> Your portion of total brand mention volume among tracked competitors.

# Share Of Voice

Share of Voice (SOV) measures your mention share relative to other tracked brands.

## Conceptual formula

`SOV = your brand mentions / all tracked brand mentions`

## Visibility vs SOV

* **Visibility**: "How often are we present?"
* **SOV**: "How much of the conversation do we own?"

## Why SOV matters

* Detects competitive pressure quickly.
* Reveals whether growth is keeping pace with the market.
* Supports strategic prioritization by topic and model.

## Good analysis practice

* Pair SOV with visibility and position.
* Compare SOV movement across key topics.
* Confirm with source-level evidence.