> ## Documentation Index
> Fetch the complete documentation index at: https://docs.texta.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Sentiment

> The overall tone of how your brand is described in AI-generated responses.

# Sentiment

Sentiment captures whether brand mentions are generally positive, neutral, or negative.

## What sentiment tells you

* quality of brand framing
* confidence and recommendation tone
* reputation movement in AI narratives

## Why sentiment matters

* High visibility with weak sentiment can hurt conversion quality.
* Improving sentiment often improves trust and recommendation strength.

## How to analyze sentiment

1. Look at trend movement, not one day.
2. Review chat details for context.
3. Check if source quality changed in the same period.

## Common pitfalls

* Treating sentiment as a standalone KPI.
* Ignoring model-specific differences in tone.